24%
of U.S. women ages 21–65 were not current on cervical cancer screening in 2023.
NCI Cancer Trends Progress Report, 2025 For OB/GYN physicians & practice managers
Your dormant patient files may be hiding real revenue.
Every month, more revenue slips away in your old patient files.
Each dormant file is a patient you already paid to acquire—and each month it sits untouched, the visits, procedures, and surveillance appointments it represents are lost to whichever practice calls them first.
Reconnect with women who have not visited in 18 months or longer—through thoughtful, practice-approved outreach built around continuity of care.
Compliance-conscious No new headcount Physician-approved messaging
Start with
18+ months
Call length
20 minutes
The follow-up gap is measurable
Patients do fall out of recommended care.
National data shows the size of the care gap—not your practice's expected results. That starts with your own list.
~1 in 5
age-eligible women are not current on breast cancer screening nationally.
CDC, Preventing Chronic Disease, 202572.1%
average postpartum visit attendance across 88 studies—leaving a meaningful care gap.
Peer-reviewed systematic review, 20226.81%
aggregate medical-practice no-show rate reported for 2023, near pre-pandemic levels.
MGMA DataDive, 2024Book a call
Bring your inactive-file count. In 20 minutes you'll see which dormant records are worth reaching first.
OB/GYN care pathways
One dormant list. Multiple reasons to return.
Your clinicians choose the care categories, approve the language, and determine how quickly outreach is paced.
Well-woman visits
Reconnect with patients overdue for annual preventive care.
Cervical screening
Identify patients who may be due for Pap or HPV screening review.
Breast screening
Support mammography coordination for age-eligible patients.
Contraception follow-up
Restore continuity around refills, methods, and device checks.
Menopause care
Invite lapsed patients back for evolving midlife care needs.
Postpartum follow-up
Help close the loop after delivery and beyond the early postpartum window.
Book a call
Pick the pathways worth leading with—and the ones to leave for later.
Dormant-list calculator
What could your 18-month files represent?
Adjust three practice-level inputs. The planning range uses a conservative 2%–5% return-to-care assumption and professional-fee value only.
Patient records4,000
Inactive 18+ months30%
Value per returning patient$650
Estimated dormant files1,200
90-day planning range
$15,600–$39,000
Illustrative estimate, not a forecast or guarantee. Actual response, scheduling, collections, and margins vary by practice.
Built around your practice
Thoughtful outreach, not a generic blast.
The right message protects trust while making it easier for a former patient to return.
Practice-approved
Your clinicians review care categories and every message before launch.
Minimum necessary
Campaign planning begins without patient names or protected health information.
Paced to capacity
Outreach volume can match the appointments your team can actually support.
Care-first tone
Respectful reminders focus on continuity, choice, and a clear next step.
Book a call
We'll map your safeguards to your schedule, so outreach never outruns your team.
HIPAA-conscious privacy
Reactivation can be done without exposing patient information.
Outreach to lapsed patients touches protected health information, so how your team handles it matters as much as what you send. These are the safeguards we recommend—and build into every engagement—so your practice stays compliant while reconnecting with patients.
This is general guidance, not legal advice. Your privacy officer and counsel should review any outreach program before launch.
Start de-identified
Work from de-identified lists—age ranges and visit dates only. Attach names and contact details at the final step, inside your own systems.
Minimum necessary
Share only the fields a task requires. A mailing vendor needs an address, not a diagnosis, visit history, or chart notes.
Vendor agreements
Any service that handles patient data on your behalf should be covered by a signed Business Associate Agreement before it receives anything.
Access controls
Limit dormant-list access to trained staff who need it, with unique logins and audit trails rather than shared spreadsheets.
Honor opt-outs
Process do-not-contact requests immediately, suppress those records across every channel, and log the choice for future campaigns.
Trained, careful staff
Train everyone who touches the campaign on HIPAA basics and verify call identity before discussing any appointment or health topic.
Book a call
Talk through your safeguards with us before any outreach begins.
AI outreach assistant
Which overdue patients should you reach first?
Describe overdue records without identifiers. Get AI-powered suggested priorities, care pathways, and next steps for your team—then estimate your dormant list by reason to return and book a call to activate it.
Not ready to book yet?
Get a free reactivation plan now. Schedule when you're ready.
Answer three quick questions about your practice. We'll build a 30-day starter plan on the spot and save your place for a future call.
- A tailored 30-day reactivation plan, instantly
- Reserve a spot for a future scheduling call
- No patient data, no obligation
Your next step
Find out what your dormant list may be worth.
In 20 minutes, we’ll discuss your inactive-file volume, the care pathways worth prioritizing, and a responsible outreach plan.
- No patient data needed
- No obligation
- Built for physicians and practice managers
Ready to pick a time now? Open the booking calendar
Reactivation FAQ
Questions OB/GYN teams ask before reactivating.
Straight answers for physicians and practice managers weighing a dormant-patient outreach program.
What counts as a dormant patient?
Any established patient with no visit in 18 months or longer. Most OB/GYN practices find 15%–40% of their active-looking records fall into this group once they actually run the report.
Why 18 months instead of 12?
Annual-visit patients often run a few months late, so a 12-month cut-off catches people who were simply scheduling slowly. At 18 months, the pattern is clearer: these patients have genuinely drifted, and a thoughtful reminder is appropriate.
Is outreach to lapsed patients allowed under HIPAA?
Reactivation outreach by a provider to its own patients is generally treated as treatment or health-care operations, but the details matter. We recommend de-identified planning, minimum-necessary data sharing, signed vendor agreements, and a review by your privacy officer before launch.
Which patients should we contact first?
Start where the clinical need is clearest: patients overdue for well-woman visits, cervical or breast screening, contraception follow-up, or postpartum care. Our AI assistant can help you rank de-identified record descriptions into priority groups.
What response rate should we expect?
We plan conservatively with a 2%–5% return-to-care range. Some practices do better with warm, care-first messaging and easy scheduling; some do less. The calculator on this page is a planning tool, not a forecast.
Do we need to hand over our patient list?
No. Planning starts with counts and de-identified descriptions only. If you later engage a vendor for outreach, names and contact details move under a signed Business Associate Agreement—and only the minimum fields needed.
Book a call
Still weighing it? A 20-minute call answers the rest.